Strategy Class™



Strategy Class™ teaches strategic thinking.
Tools, structured exercises, and peer discussions to learn new ways to strengthen your strategic thinking and gain the confidence to execute your business plan


Our in-person workshops and virtual training program.
You will have prep assignments, facilitated strategic thinking discussions and follow up calls to ensure you build your next great business plan.


Access to the same tools and techniques big companies use to build their strategic plans.

Access to Chief Strategists, Cecilia Lynch to flesh out your thinking.

Clarity and confidence to lead your business to its next big success.

Propel your thinking from short-term problem solver to long-term strategist.

Is Strategy Class™ Right for You?

Who is the Strategic Focus program for?

If you are responsible for thinking about the future of your entity, this program is for you.

  • Individuals that want to build out a business plan for their idea
  • Entrepreneurs and Small Business Leaders that seek an infusion of new thinking to fuel business growth
  • Teams tasked with developing strategy for the first time
  • Senior Managers of larger companies frustrated with incremental thinking that limits growth potential

Although diverse, each shares a common desire to be smarter about what they do next.

Strategic Focus: The Art of Strategic Thinking provides the tools, structured exercises, and peer discussions to learn new ways to strengthen your strategic thinking and gain confidence in your next big step.

Download an agenda now  

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How does the program work?

Our in-person workshops are designed to maximize your time, prepare you for new thinking, and hold you accountable for getting into action.

  • BEFORE you will receive pre-session assignments on each Strategic Focus Exercise. These exercises aid the mindset shift required to think differently and prepare you to engage in the vibrant workshop discussions.
  • DURING the workshop we will explore each of the four Strategic Focus exercises in the Full Day Intensive session / two in the Half-Day Quick Start session. The workshop is designed with a mix of presentations, individual and small group exercises as well as large group discussions where you can gain unique insights from others to maximize your strategic thinking.
  • AFTER we provide a follow-up session one month later to check in on your progress, discuss obstacles hindering your progress, and clarify your next steps, so you act on them!

Select the program that fits you best:

  1. A full-day intensive workshop on all Strategic Focus exercises to accelerate planning.
  2. A half-day Introduction to the Outside-In Approach to apply two select Strategic Focus exercises to your strategic focus.
  3. A virtual webinar series on all Strategic Focus exercises spread over six weeks.



The Strategic Focus Program Schedule




Open Enrollment 11/1

Full Day Intensive
Strategic Focus: The Art of Strategic Thinking

A comprehensive, fast-paced workshop facilitated by Cecilia Lynch.

San Francisco, CA


8 am -5 pm Pacific

Half Day Quick Start
Introduction to the Outside-In Approach

Jump start your shift to a strategic thinking mindset.

San Francisco, CA


8 am -12:30 pm Pacific

Webinar Series
6-week course

One hour/ week with instruction and live Q&A with Cecilia Lynch.


2/16/2017 – 3/23/2017

10 am – 11 am Pacific

Want more information

Download Agenda

STRATEGIC THINKING: Shifting to a Different Mindset

In many ways developing strategy can be very exciting. I like to say it is the most fun you get to have in business leadership. For many, it is not easy to get started.

Most of us spend the majority of our time meeting with clients, customers or staff finding ways to deliver on commitments to meet our most pressing goals successfully.  This takes one kind of mindset; I call it the transactional mindset.  Developing strategy requires a different sort of mindset and for some of you making that shift may be difficult at first. Don’t worry if it is not coming naturally to you; this is why I built Strategy Class.

Our training formats are a great environment to stimulate your thinking and shift to a strategic thinking mindset.

We will explore very fundamental topics of strategy development and set you up to address the following questions:

  • Where do I want to go next with my business?
  • Where should I focus my business development efforts?
  • What can I do to stand out from others in my field?
  • What is the right way for me to evaluate or seek out partnerships to achieve my business goals?
  • What new offerings or marketing activities should I consider to achieve my goals and more importantly what doesn’t make sense for me?

Strategic Focus Book

Based on Strategic Focus: The Art of Strategic Thinking

This program will teach you how to:

  • Clarify your current strategic thinking
  • Identify opportunities and deficiencies in that status
  • Define the impact and possible influences to future success
  • Recognize risks, threats, and vulnerabilities
  • Draft your thinking on how to best address for greater future success


Cecilia Lynch is a seasoned strategist, management consultant and the leading authority on strategy development. Ms. Lynch is the founder and chief strategist at Focused Momentum®, creator of Strategy Class™ and author of “Strategic Focus: The Art of Strategic Thinking” a groundbreaking work that demystifies the overwhelming task of developing a strategic plan with an external, marketplace focus.

Cecilia was recognized early in her career for her unique approach to strategic leadership. As a young executive of the wildly successful brand Dockers®, Cecilia revolutionized the planning process of this $800-million-dollar brand by starting with an analysis of the industry BEFORE looking at the sales projections.  Incredibly this was a new way to plan and launched what has become her outside-in approach to planning.

Now, after over two decades of developing highly successful strategic plans for corporations as well as non-profits she has honed her unique way to develop strategy and engage stakeholders in planning.  She is sharing this information to make strategy possible for everyone. In Strategy Class™ she makes these tools available to individuals, entrepreneurs, and teams so they too can strengthen their leadership and drive strategic performance.

She and her team also continue to deliver deep strategic planning engagements in Strategy Summit™ and provide a lift to teams engaged in planning with one-day strategy development workshops titled Strategy Boost™.

Transfer, Cancellation and Refund Policy

For Workshops and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks before your program. If you provide Focused Momentum® with less than 21-day notice, or fail to attend, you will be liable for the entire program fee.  Contact us at

Programs included in Focused Momentum® OnDemand offerings are not eligible for substitution, transfer, cancellation, return, or refund.

At Focused Momentum®, we guarantee the quality of our seminars. If, for any reason, you are not satisfied with a seminar for which you have paid, Focused Momentum® will give you credit toward another seminar of comparable price.

Payment Options

Focused Momentum® provides two online payment options for your convenience:

Pay online with a credit card: You can bill the seminar to a corporate or personal credit card.

Payment offline through an invoice: Focused Momentum® will send a bill directly to you or your company. Please note that some companies may require a purchase order be completed before they process an invoice. Please email us at if you would like to be invoiced.

If you would like to inquire about an alternative payment option, please email us at 

Travel Accommodations

Focused Momentum® does have preferred hotel rates for your convenience:

Please contact us if you would like assistance in the following locations:

San Francisco

We make strategy possible – start planning for your future today